Don’t Use LinkedIn to ‘Build Your Brand’

Don’t Use LinkedIn to ‘Build Your Brand’

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Like all social networks in 2021, LinkedIn is regularly swarmed by users trying to go viral or make a splash by pontificating about their career insights. Though it isn’t as toxic as Facebook or Twitter—remaining a much more benign platform existing (mostly) outside of the social media culture wars—a current of attention-seeking runs through LinkedIn, helped by a set of business world gurus and influencers who use the platform to preach the corporate gospel.

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